Below, you’ll find the show notes for Episode 012 of The Made by Motherhood Podcast. The Made by Motherhood Podcast is a warm, encouraging space for moms building businesses while raising families — with gentle guidance for business, home, and motherhood. Subscribe on Spotify Podcasts, subscribe on Apple Podcasts, or subscribe anywhere podcasts are available.

As moms running businesses, time is one of our most limited resources. Between family responsibilities and entrepreneurship, it can feel impossible to add “marketing” to an already full list. But here’s the truth: marketing doesn’t have to be overwhelming.

With just one intentional hour per day, you can grow your business in a way that feels sustainable and realistic. Small, consistent steps add up—and today I’m sharing exactly how to use that one hour wisely.

Why Just One Hour Matters

When you’re juggling diaper changes, school drop-offs, meal prepping, and client work, one hour can feel too short to matter. But focused time compounds. An intentional hour per day creates momentum that can completely transform your business.

Here’s how to make it work.

Step 1: Identify Your Highest Impact Platform

You don’t need to be everywhere—you only need to show up consistently where your audience spends time. Ask yourself:

• Where do my ideal customers hang out?
• Which platform feels natural for me to create content on?

For you, it might be Instagram, Pinterest, or your email newsletter. Personally, I’ve chosen Instagram and email marketing, which helps me connect meaningfully without burning out.

Step 2: Batch Create Your Content

Instead of scrambling daily to decide what to post, dedicate one focused hour per week to create your content for the week ahead.

Here’s a simple system:

• Choose a set day—like Monday—for content creation.
• Outline 5–7 posts or emails.
• Pair them with photos or graphics.
• Write captions or emails that feel simple and heartfelt.

Once your content is ready, your daily marketing time becomes publishing or scheduling—much lighter and easier.

Step 3: Set Aside 15-Minute Marketing Windows

Break your one-hour daily window into four focused 15-minute sessions:

1. Engage with your community — reply to comments, respond to messages, and interact authentically.
2. Publish or schedule your content — share what you batched ahead of time.
3. Grow your audience — reach out to new connections, potential clients, or collaborators.
4. Review analytics + gather inspiration — check what’s working and save ideas for future content.

This structure keeps your marketing consistent, clear, and effective.

Step 4: Lean Into Simple Tools and Automation

Tools make your one-hour stretch further. A few of my favorites:

• Canva: Create beautiful, quick graphics.
• Later or Planoly: Schedule and auto-post to social media.
• Flodesk: Design beautiful emails and set up automated workflows.

Automation helps you maximize your impact while keeping your workload manageable.

Step 5: Choose Consistency Over Perfection

Perfectionism slows you down; consistency builds trust. Your audience values connection over polish. Showing up imperfectly but authentically will create far more momentum than waiting until things feel perfect.

Consistency builds growth. Trust yourself, release comparison, and keep showing up.

Recap + Encouragement

Let’s quickly recap the five steps to marketing your business in just one hour per day:

1. Identify your highest impact platform.
2. Batch-create your weekly content.
3. Use 15-minute marketing windows.
4. Lean into tools and automation.
5. Prioritize consistency over perfection.

Marketing doesn’t need to drain your energy or take away from family time. With one focused hour per day, you can build momentum, grow your business, and create more balance in your life.

If this post encouraged you, please share it with another mom business owner you love. And don’t forget to subscribe to the Made by Motherhood Podcast for more practical strategies designed to help moms thrive in business and in life.