Below, you’ll find the show notes for Episode 009 of The Made by Motherhood Podcast. The Made by Motherhood Podcast is a warm, encouraging space for moms building businesses while raising families — with gentle guidance for business, home, and motherhood. Subscribe on Spotify Podcasts, subscribe on Apple Podcasts, or subscribe anywhere podcasts are available.
As moms running businesses, we know that our time, energy, and priorities shift the moment motherhood enters the picture. Suddenly, hustling 24/7 no longer feels sustainable—or even possible. The real goal becomes building a business that lasts, one that supports your life and values, instead of taking over everything.
In today’s post, I’m sharing five must-haves for creating a business with longevity—whether you’re just starting out or strengthening the foundation of what you’ve already built.
Must-Have #1: Know Your Why
Why did you start your business? What keeps you going even on the tough days?
For me, my why has always been about creating a life where I can be present for my family while doing meaningful work. It’s about building a business that aligns with my values both as a mom and as a person.
Take a moment to reflect on your why. Write it down. Place it somewhere you’ll see every day. Let it serve as your anchor when things feel overwhelming.
Must-Have #2: Create Systems That Work for You
As moms, time is one of our scarcest resources. That’s why systems are so important. Systems free up your energy and help you focus on what truly matters.
Whether it’s setting up automated emails, using a planner, or batching your tasks, find the approach that keeps you on track without adding more stress. Remember—it’s not about doing more, it’s about doing what matters most.
Must-Have #3: Build a Solid Support System
You weren’t meant to do this alone. A strong support system makes all the difference.
Your support might come from your partner, a best friend, or a group of fellow mom entrepreneurs you connect with online. Surround yourself with people who understand the unique challenges of motherhood and business—people who cheer you on and remind you that you’re not alone.
Must-Have #4: Be Ready to Pivot
Life is unpredictable—especially as a mom. Plans shift, priorities change, and sometimes what used to work no longer does.
One of the best ways to build longevity in your business is to stay flexible. Give yourself permission to pivot, try something new, and adjust as you go. Being open to change ensures your business can evolve right alongside your life.
Must-Have #5: Take Care of Yourself
We can’t pour from an empty cup. Taking care of yourself isn’t selfish—it’s essential.
Self-care doesn’t have to be elaborate. It could mean enjoying a hot cup of coffee, stepping outside for a short walk, or simply taking five minutes to breathe and reset. Whatever fills your cup, prioritize it. You deserve it, and your business will be stronger because of it.
Final Thoughts
There you have it—five must-haves for building a business with longevity:
- Know your why
- Create systems that work for you
- Build a support system
- Be ready to pivot
- Take care of yourself
Remember, you’re doing something amazing. Building a business while raising a family is no small feat, and you should be so proud of yourself.
If this post resonated with you, I’d love to hear your favorite takeaway—share with me on Instagram at @kellyzugay. And if you’re enjoying the Made by Motherhood Podcast, subscribing and leaving a quick review helps the show reach more moms like you.
Thank you so much for tuning in—I’ll see you next time as we continue building the life and business you deserve.
