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Kelly Zugay is a Minnesota lifestyle blogger sharing motherhood reflections, home organization tips, and cozy home décor inspiration — all designed to help you create a meaningful, intentional life you love.

Episode 008: Why You Should Create Digital Products for Your Business

Below, you’ll find the show notes for Episode 008 of The Made by Motherhood Podcast. The Made by Motherhood Podcast is a warm, encouraging space for moms building businesses while raising families — with gentle guidance for business, home, and motherhood. Subscribe on Spotify Podcasts, subscribe on Apple Podcasts, or subscribe anywhere podcasts are available.

As moms running businesses, we’re all searching for ways to create more time for ourselves and our families. One of the best ways to do that is by creating digital products. Digital products allow you to scale your business without constantly trading your time for money — and that can be a true game-changer.

The Power of Passive Income

The beauty of digital products is that they provide passive income. Once you’ve created a product, you can sell it again and again without repeating the work each time. That means whether you’re asleep, spending time with your kids, or taking a much-needed break, your product can still be earning money for you.

This approach allows you to work smarter, not harder. Instead of repeating the same tasks or offering one-on-one services, you can create something once that continues providing value to your audience for as long as you want.

Types of Digital Products You Can Create

The possibilities for digital products are endless, and the best part is that you can create something that fits your strengths and your audience’s needs. A few examples include:

  • Printables: Think planners, worksheets, or to-do lists. These are simple to create but provide tremendous value.
  • Templates: From social media posts to email newsletters to business workflows, templates save time and are always in demand.
  • Online Courses: Share your expertise through a full course or even a simple mini-course. Either can make a big impact.
  • E-books or Guides: If you prefer writing, an e-book is a powerful way to share your knowledge and help your audience solve a problem.

No matter which type you choose, digital products allow you to create resources once and continue to earn from them for years to come.

Getting Started With Digital Products

If creating a digital product feels overwhelming, remember to start small. Pick one idea, break it into steps, and focus on progress rather than perfection. The most important thing is to create something that helps your audience and supports your business goals.

I’ll be sharing more details about how to create and sell digital products in the future, but for now, give yourself permission to begin with just one product.

What’s Coming Next

I’m excited to share that I’m working on a course to guide you through the entire process of creating and selling digital products—from brainstorming your idea to launching it into the world. If you’ve been wanting to create something but don’t know where to start, this course will walk you through step by step. Stay tuned for more details!

Final Thoughts

Creating digital products is one of the smartest ways to grow your business, serve your audience, and reclaim your time. With the right product, you’ll create a lasting resource that keeps working for you while you focus on what matters most—your family and your life outside of business.

If this inspired you, subscribe to the Made by Motherhood Podcast for future episodes where we’ll dive deeper into digital products and other strategies to grow your business. And if you know another mom who would benefit from this, share this post with her.

Affiliate Disclaimer: Some links shared are Affiliate Links — which means I may earn a commission when you click or purchase at no additional cost to you. Thank you for your support of my business!