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Kelly Zugay is a Minnesota lifestyle blogger sharing motherhood reflections, home organization tips, and cozy home décor inspiration — all designed to help you create a meaningful, intentional life you love.

011: Seasons and Letting Yourself Ebb and Flow

Below, you’ll find the show notes for Episode 011 of The Made by Motherhood Podcast. The Made by Motherhood Podcast is a warm, encouraging space for moms building businesses while raising families — with gentle guidance for business, home, and motherhood. Subscribe on Spotify Podcasts, subscribe on Apple Podcasts, or subscribe anywhere podcasts are available.

Motherhood and business both move in seasons. Some are full of growth and energy; others feel slower, heavier, or less certain. One of the kindest things you can do for yourself is to let those seasons ebb and flow — without guilt, without comparison, and with the trust that no season lasts forever.

If you’ve ever felt like you were falling behind, losing momentum, or not measuring up, this is your reminder: you’re not behind. You’re simply in a season. And seasons always change.

Here are five lessons I’ve learned about embracing seasons in both motherhood and business.

Lesson 1: There’s No Such Thing as Balance — Only Rhythm

We hear so much about “work-life balance.” But balance implies a perfect 50/50 split — something that doesn’t exist in real life, especially as a mom.

Instead, I’ve found it more helpful to think in terms of rhythm. Some days lean more toward family; others lean into creativity and business growth. Both are valuable. Both matter.

Zoom out and ask yourself: What season am I in right now? A season of building? Rest? Surviving? Let your schedule and expectations reflect your current rhythm, rather than chasing “perfect balance.”

Lesson 2: A Slow Season Doesn’t Mean You’re Stuck

Motherhood brings natural ebbs and flows — teething, sick days, sleepless nights. These often slow down your business momentum.

I used to panic when everything slowed. Over time, I realized a slower season isn’t wasted. Growth can happen underground, preparing you for what’s next.

In a slower season, choose one or two small, consistent goals. Maybe nurture your audience, create one simple offer, or schedule a single focused work session each week. Small steps still move you forward.

Lesson 3: Growth Looks Different for Every Mom

It’s easy to compare your progress to someone else’s — especially someone without the demands of motherhood. But our growth isn’t supposed to look the same.

We’re growing businesses and children. We’re navigating regressions and deadlines. Progress won’t always fit an online highlight reel, and that’s okay.

Define what growth means for you right now. Maybe it’s financial, or maybe it’s creating more time with your family. Let success reflect your values, not someone else’s timeline.

Lesson 4: It’s Okay to Say “Not Right Now”

You don’t have to do everything at once. Some offers, projects, or collaborations are meant for another season.

I’ve paused ideas, waited on projects, and said “not right now” to opportunities. And I’ve learned: the dream doesn’t disappear. It will wait for the version of you who’s ready to pursue it.

Keep a “Not Right Now” list — a space to record ideas and goals without forcing them. Let them breathe until the right season comes.

Lesson 5: Each Season Brings Something You’ll Carry Forward

Even in the hardest seasons, there’s always something gained: a new skill, a deeper mindset, or a truth that strengthens you.

The newborn stage taught me to work in focused pockets of time. Toddlerhood has taught me to soften my expectations. Quiet seasons have taught me to trust myself again. Every season shapes how I approach both business and motherhood.

Ask yourself: What has this season taught me? Even in difficulty, what muscle am I building that will serve me later — in business, in motherhood, or simply in life?

Final Thoughts

If you’re in a slow, uncertain, or heavy season right now, know this: you’re not failing. You’re not behind. You’re simply in a season — and seasons always change.

There will be growth again. Energy again. Creativity again. Trust the rhythm. Trust yourself.

If this encouraged you, share it with another mom who needs the reminder. And if you enjoy the Made by Motherhood Podcast, subscribing and leaving a review helps this message reach more moms in business.

I’m cheering you on — wherever you are, in business, in motherhood, in life.

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