Media Kit + Brand Partnerships

Give your brand a place in the everyday. 

I’m Kelly Zugay, a blogger, content creator, and mom sharing thoughtful finds for home, motherhood, and everyday life since 2013.

Through personal storytelling, considered visuals, and practical recommendations, I help people see how a product could fit into their own homes, lives, and routines.

Let's Talk Partnerships →
The Community

Get to know who you'll reach.

My content is created for moms who care about how their homes feel, what makes their days easier, and the products they choose for themselves and their families. The numbers below offer a closer look at my audience and how they engage with what I share:

Monthly blog readers
6K
Instagram Followers
10K
30-day views
557K
30-day New follows
1.9K
Audience Gender
95% Female
Audience Location
United States
Audience Age Range
25-44

trusted by brands including:

Good brands.
Thoughtful collaborations.

Selected brand partnerships

A selection of brands I’ve worked with to share products through my own experience, with attention to the details that make a recommendation useful:

Adidas
Biom
Lovevery
Nanobébé
Wayfair


Let’s Talk Partnerships →

Press + Media

Featured Expert on Twin Cities Live

I’ve joined Twin Cities Live for two television segments featuring practical home ideas, thoughtful product recommendations, and approachable ways to make everyday life feel better.

Twin Cities Live

Make Your Home Feel Like a Getaway

Twin Cities Live

Finding Joy in Home Organizing

From content to action

A simple Reel.
A recommendation people kept asking about.

One of my simplest Reels featured a rug. I connected it to a ManyChat automation so viewers could comment and receive the product link directly.

That post continued to bring in comments and affiliate earnings after it was published. It’s a useful example of how a clear recommendation and an easy next step can work together.

Results:

Accounts Reached: 14,985
Product Links Clicked: 509
Attributed Order Value: $16,950.83

Results reflect this example, not a guarantee of future campaign performance.

A product demonstration, a personal recommendation, or a more detailed introduction. Together, we can shape a partnership around what you want people to understand and do next.

Let’s choose the right way to tell            

Ways to partner

your story.

Multi-Channel

Connect a Reel’s introduction with a blog post’s depth and a Story’s personal follow-up. A coordinated partnership gives each piece of content a purpose, with a consistent story across platforms. Starting at $1250

Sponsored Blog Content

Give readers a closer look through original photography, thoughtful writing, and firsthand experience. A dedicated post provides room for the questions and details that help someone decide whether your product is right for them. Starting at $650

Instagram Reels + Stories

Bring your product into everyday life through short-form video, personal recommendations, and demonstrations. Stories offer space to answer questions, share the details, and make finding your product easy. Starting at $850

trusted by brands including:

Stay Connected

Follow along

Get cozy and read the

Blog

Tune into the

Podcast

Join 10K moms on

Instagram

However you like to follow along, I’m really glad you found your way here. Take what’s helpful, stay for what you love, and come back anytime.