Spring 2026

Media Kit

KellyZugay.com is a warm, lived-in lifestyle destination rooted in motherhood, home, and intentional living. Founded by Kelly Zugay — a Minnesota-based creator, entrepreneur, and mom — the site blends real-life storytelling with practical inspiration for building a calm, meaningful life.

Since 2013, Kelly has built trusted brands, platforms, and communities online, partnering with thoughtful companies that genuinely support modern motherhood, home life, wellness, and everyday routines.

Primary Themes:
Motherhood & Family
Home Décor & Organization
Lifestyle Routines & Wellness
Minnesota Living & Local Features
Business & Creativity

Audience SNapshot

Women & Mothers

Midwestern & National

Aged 25-45

Interested in Motherhood, Home, Wellness, Routines, Intentional Living

Women & Mothers
Aged 25-45
Midwestern & National
Interested in Motherhood, Routines, Intentional Living

Trusted by Brands big and Small

Kelly partners with local and global brands through thoughtful collaborations rooted in trust, intention, and respect for the reader. Each partnership reflects a commitment to sharing products that truly support everyday living. Selected brand partners include:

Nanobébé
Lovevery
Adidas

Kelly has also been featured in both regional and national publications for her thoughtful approach to lifestyle, motherhood, and everyday living — highlighting work rooted in real life, intention, and community. Select features include:

Woodbury Magazine
Edina Magazine
Canvas Rebel
Bold Journey

Platforms and Opportunities

Blog content:

Instagram content:

Podcast Content:

Sponsored Podcast Ad

Made by Motherhood is a warm, encouraging podcast for moms building lives and businesses with intention. Podcast ads are delivered as personal, story-driven reads to build trust and familiarity with listeners.

Features:

30–60 Second Personal Ad Read (Pre-Roll)
Brand Mention within Episode
Brand Listed and Linked in Episode Description and Show Notes on KellyZugay.com

Podcast Ad Rate: $250

Packages

Bundled Packages

Instagram Reel + Stories + Blog Post — $1,600
A strong two-touch partnership designed for both immediate visibility and long-term impact. This bundle pairs the reach and relatability of Instagram with the staying power of an SEO-optimized blog post.

Podcast Ad + Instagram Reel + Stories — $1,000
Ideal for brands looking to build familiarity and trust through voice-driven storytelling, paired with visual, shareable content on Instagram.

Full Feature: Blog + Instagram Reel + Stories + Podcast Ad — $2,000
A comprehensive, high-impact partnership offering consistent brand exposure across all major platforms. Designed to build awareness, trust, and conversion through layered storytelling.

A Note About

Preferred Partnerships

Kelly prefers longer-term partnerships that allow for a more natural, thoughtful storytelling journey. Multi-month collaborations create space for genuine integration, stronger audience trust, and more meaningful results over time — rather than one-off promotion.

Longer commitments also allow products and brands to be woven seamlessly into Kelly’s content calendar, ensuring each feature feels organic, well-timed, and aligned with real life and real routines.

Retainer partnerships are available for 3, 6, or 12 months and may be created using any individual package or bundled package listed above. Retainers are structured simply: the selected package is delivered once per month and billed monthly for the duration of the partnership.

As a thank-you for committing to a monthly retainer, a 10% discount is applied to the selected package rate.